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MCM professors Dave Scholz and Alex Sevigny presented the Leger-McMaster Social Media Reality Check 3.0 data

Leger Marketing teamed up with McMaster MCM for its third wave of research data on Canadian’s uses and attitudes towards social media. Presented by Dave Scholz, Managing Partner of Leger 360 and Alex Sévigny, PhD, APR, Director of the MCM Program at McMaster University, the study shone a light on new and useful data for Canadian PR and marketers who want to gain a competitive edge in social media marketing. Presented at a recent CPRS Toronto event, here are a few of their findings:

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