A unique program for creative leaders
The MCM is Canada’s leading master’s degree for creative professionals, executives, entrepreneurs and researchers in the many fields related to communications management: marketing, fund-raising, digital and social media, public affairs, investor relations, and many others.
You can do the MCM while you work full-time. The program has been designed for working professionals who have active professional and personal lives. The MCM faculty and administrators understand your many commitments and are flexible to enable you to work, live and study in harmony.
The MCM was created in 2007 to answer a need in the Canadian marketplace. Professionals in the fields of communications, marketing, government relations, investor relations, brand management, social and digital media, fundraising/advancement, and many others didn’t have a professional master’s degree that brings together core MBA courses and strategic communications and market research courses to give them the knowledge, skills and confidence they need to take their careers to the next level.
In the past few years, we have added digital strategy to each of our courses, as well as a solid set of electives in artificial intelligence, data science and analytics for communications managers.
The Master of Communications Management (MCM) program was established through a collaboration between McMaster University’s Department of Communication Studies and Multimedia (CSMM), the Degroote School of Business (DSB) and Syracuse University’s S.I. Newhouse School of Public Communications. In 2011, the MCM moved to its permanent home in the Faculty of Humanities at McMaster, in the Department of Communication Studies and Multimedia.
Accepting its first intake in October 2007, the MCM program and learning community of students, faculty and alumni has become an international leader in enhancing the bodying of knowledge with its professional practice of communications management across Canada and the world.
Our Alumni – A Community of Leaders
The alumni community of the MCM is one of its greatest assets. The program now has over 124 alumni, who work in every province and territory across Canada except Nunavut (we are working on that!), as well as the United States and Latin America.
Most of our alumni are leaders in their fields, occupying executive and managerial roles in their organizations. Several have become CEO, executive director or president of major organizations. Many have launched startups, some of which have been remarkably successful.
McMaster & Syracuse Universities – A powerful partnership
The unique partnership between McMaster University and Syracuse University provides students with unparalleled access to communications education in North America.
The MCM affiliation with the Newhouse School of Public Communication at Syracuse University means that our alumni have a top American university on their graduate diploma. This is very helpful when doing business outside of Canada, particularly in the United States.
A faculty filled with leaders in their fields, all of whom are distinguished scholars or recognized industry experts. Each of our tenured academic faculty is also active consultants, which means that their teaching is driven by practical, industry examples from the public, private and not-for-profit sectors.
Two keynotes by industry leaders each residency
Each residency, we feature two special guest speakers:
- Keynote Address at the Saturday Night MCM Residency Gala Dinner that kicks off every residency
- MCM-CPRS Hamilton Master Class, held during one of the lunches during residency.
Our Gala Keynote is a personal, 20 minutes speech, delivered by an industry leader who discusses their professional journey and shares insight about where their field of practice is going. The setting is intimate and interactive, and the speaker is available for further discussion throughout the entire evening.
The Master Class is more technical in nature. After a quick lunch, our Master Class presenter leads a workshop-style session exploring a technical topic from the fields of communications, strategy, market research, digital technology, or related fields.
The alumni of our Gala Keynote and Master Class Speaker Series are all Canadian leaders from communications, journalism, market research, investor relations, digital communications, analytics, politics, public policy and related fields. Here is a selection of our speakers: Linda Kuhn, Linda Andross, Tina McCorkindale, Terry O’Reilly, John Clinton, John Delacourt, Andrew Laing, Neil Parmenter, Jonathon Harris, Nik Nanos, Terry Fallis, Elaine Kunda, Christine Szustaczek (MCM), Frank Vassallo (MCM), Tanya Seajay (MCM).
Who is the MCM for?
The MCM program combines the best of advanced professional communication, communications management, and business administration into its curriculum. Our two-year graduate program also provides students with the business acumen they need to boost their careers in the public, not-for-profit, and private sectors.
- Professional communicators and executives working in corporate communication, communications management, consulting, government, healthcare, not-for-profits, agencies or the education sector.
- Professionals seeking to transition into the education sector.
- Young professionals seeking to fast-track into management.
- Busy professionals looking for self-paced, online study in the convenience of their home or office in a learning model that builds a supportive learning community of successful fellow students, alumni, researchers and instructors
Why should I enroll?
- Complete your master’s degree in two years with six brief on-campus residencies at McMaster University plus conveniently scheduled online sessions
- Network with engaging faculty, communication peers, and colleagues from a variety of backgrounds and geographies.
- Research has shown individuals with applied graduate degrees such as the MCM earn considerably more than their peers
MCM + APR
The Canadian Public Relations society allows MCM students and alumni to submit capstone or major research projects in lieu of a work sample for the Accredited in Public Relations (APR) designation. To learn more about the APR designation and submitting MCM coursework, please visit their website and review page 34 of the Accreditation Handbook.