Executive Education Program
The McMaster-Syracuse Master of Communications Management program offers executive education programs that draw on the best in class content that has been created for communications professionals in the MCM program. Our executive education programming is tailored to the needs of corporate clients and is focused on leadership development and increasing the value that communications professionals bring to the table.
We serve clients including government organizations, communications and public relations agencies, and for profit and non profit corporations.
Below is a list of our core executive education offerings. We would be happy to discuss customizing a curriculum for your organization based on these offerings, or to discuss your unique needs to develop a bespoke learning opportunity. If you would like to learn more about our executive education offerings, please contact mcmdir@mcmaster.ca.
Strategic Management
Strategic Management
Strategic leaders are able to consider a wide range of internal and external factors to develop and execute strong plans in the face of a changing world. The MCM’s strategic management course is developed with communication professionals in mind and spans non profit, for profit, and public sector perspectives. It offers an integrative curriculum that considers related concepts from across the spectrum of management such as finance, human resources, marketing, operations, and leadership. This offering is highly interactive and includes simulations, case studies, guest speakers, and presentations. It highlights the unique and valuable role that communications professionals can play in strategic management, and incorporates equity, diversity, and inclusion as a core theme.
Data and Analytics
Data and Analytics
This course instructs participants on the use of data science methods, analytics and practical coding basics through working with ready-made data science and analytics tools. The course offers a “learn-by-doing” approach and focuses on communications and marketing applications, such as quantifying media narratives with NLP or spotting emerging consumer trends with time series analysis. A consideration of the growing importance of artificial intelligence and machine learning is included, as well the ethical procurement and reporting of data, analytics and metrics. This hands-on course assumes no prior knowledge of programming or data science.
Crisis Communications
Crisis Communications
Crises are a fact of organizational life. From small not-for-profit organizations to global, multi-national corporations, crises can suddenly disrupt an organization’s ability to efficiently and effectively achieve its mission. Organizational crises rapidly consume unbudgeted financial and human resources and diminish an organization’s reputation and goodwill. The economic, social, and political fallout from organizational crises have been significant and warrant a renewed focus on research and scholarship.
Reputation Management
Reputation Management
This course explores the challenges organizations face in developing, managing and safeguarding its reputation. How an organization succeeds or fails in influencing the perceptions of its stakeholders is dependent on its values, actions, governance and communications. Participants examine the foundational principles of reputation theory and risk management, its linkage with the overall strategic direction of the enterprise, and how leaders can identify, prioritize and address potential risks that threaten the organization's reputation. A key theme of this offering is aligning communications strategies, organizational directives, and mitigation of reputational risks.
Leadership and Coaching
Leadership and Coaching
Communications leaders often advance to senior levels within the organization because of their expertise and experience in managing and directing internal and external communications efforts. The future leader requires excellent communications skills, strong persuasive abilities to influence organizational behaviour, and the confidence and self-assurance that they are the right communicator for top position leadership roles. This course builds on core leadership and coaching principles and is designed to understand how to build on your skills and abilities to become a successful C-Suite executive.
Testimonials
Argyle
When Argyle set out to raise the bar in communications consulting and develop its next generation of leaders, we turned to McMaster’s MCM Executive Education team as our partner. Together, we created a customized strategic management course for high-potential managers and emerging executives. McMaster did an excellent job of curating and aligning the course curriculum to our industry, our company, and our goals – creating an engaging experience that enhanced the capabilities of our future leaders.
Daniel Tisch, APR, FCPRS
President & CEO at Argyle
